One evolution of television due to the web is not just a website supporting its content or airing of that content again online but the airing of additional content not able to be shown on-air due to scheduling constraints.
It is a similar format if just two dragons than the usual five. Currently these are charismatic and telegenic Julie Meyer of Ariadne Capital and Shaf Rasul of E-Net Computers. And Dominic Byrne in the Evan Davies commentator role.
Another slight difference is that £50,000 is the ceiling for the capital investment.
Being online means that unlike the TV series you are able to choose the pitches you want to watch and I watched pitches by Gill Goodchild for Costume Workshop Direct and Ian Gallagher for Classic Sinatra. We are also able to rate the pitches ourselves and see how others have rated them. We can also comment on them.
Summaries are available for each of the pitches including the dragon’s thoughts on them.
There is no dating of the particular pitches which I think is an oversight and the site itself does not have a very engaging or interactive feel beyond the online pitches themselves.
For the Online Den to be really invested in it needs to remain current and overseen by an active online production team. Nevertheless it is an interesting insight into new business ideas and the creative and financial planning requirements involved.
- James Caan in His Dragons Den (bayintegratedmarketing.wordpress.com)