Londoner Jessie J has golden tonsils. Where Bruno Mars is a soul singer with a pop sensibility Jessie J is a pop singer with a soul sensibility – it’s not quite the same thing!
Price Tag has an easy contagious tune – staccato ska verses with pop saturated celebratory choruses.
“Seems like everybody’s got a price,
I wonder how they sleep at night.
When the sale comes first,
And the truth comes second,
Just stop, for a minute and
Supported by BOB who delivers a rap in the spirit of the song and manages to get the word Fuck in to his rap without you hearing it!
“Am I the only one getting tired
Why is everybody so obsessed
Money can’t buy us happiness
Can we all slow down and enjoy right now “
And among the stage-craft of the video itself Jessie J herself with immaculate bob-hair, manicured nails, make-up with an-inch-of-her-life and natty threads – unforgettable.