Lily Allen’s Debut Fashion Collection – Everything’s Just Wonderful

The Jitterbug Ruffle Dress

May 27 saw the launch of Lily Allen and her sister Sarah Owen’s debut fashion collection at London’s Harvey Nichols Fifth Floor Restaurant.

And clearly she is serious about fashion – no vanity project this. Having ended her pop career, I still think prematurely having made two of the best pop albums of the noughties with ‘Alright, Still’ and ‘It’s Not Me, It’s You’, (please don’t forsake the pop stage for the fashion catwalk completely Lily) and announcing her move into fashion I did wonder whether this was a bored pop starlet wondering what to do with their time and ‘oh I know I love fashion let’s set up a label’.

Many a pop-star has put their name to perfume – Avril Lavigne, Britney Spears, Christina Aguilera, Shania Twain, Rihanna, Lady Gaga – well it might be quicker to list female singers who have not launched a perfume! When it was doubtful they had much passion let alone expertise in perfumery and their scented projects little more than a new merchandising area.

Likewise those that have branched out into fashion itself with their own lines have had mixed fortunes – both with the critics and the public – Madonna, Jennifer Lopez, Beyonce, Gwen Stefani and Victoria Beckham to name but a few. Victoria Beckham’s line is the most successful but then her contribution to the Spice Girls was always for her sartorial than her vocal stylings.

Fortnums Tea Dress

But clearly Lily Allen does not do anything half-heartedly. When she sets her mind she is deeply focused.

With her Lucy in Disguise boutique opened in 2010 and now her debut fashion collection launched it is very clear that Lily Allen means business and is still very much a part of British pop culture.

Though as an aside I note that Wikipedia are still listing her occupations as Musician, Songwriter and Presenter! And that from 2010 she is on hiatus – I think it is clear that her fashion foray is a lot more than an hiatus.

This debut collection moves through the fashion of the decades from the 1920’s to the 1970’s.

Lily Allen explains the desire for a mixture of the vintage and the modern – vintage in the styles, modern in the lines.

Of her current collection I was particularly taken with the black Jitterbug Ruffle Dress – the feature image in Vogue UK Online’s article on this collection – the floral Fortnum’s Tea Dress, the Zanzibar seventies inspired jumpsuit, the red Roxy jumpsuit and the blue South Kensington maxi dress.

But really who can choose – when everything, as in the Lily Allen song, is just wonderful.