This years female and male winners were Carol Vorderman (beautiful in mind and spirit as well as her body and specifically bottom!) and Anton du Beke. It made me wonder what the judging criteria was for most beautiful rear!
I visited the Rear of the Year Competition website a rather dull and uninspiring site sponsored by a brand of Jeans I have never heard of, Wizard, to see if there was any explanation. The competition itself is open to the public – there is no ‘connoisseurs of derrière’ panel painstakingly working their way through photos and photos of posteriors of varying degrees of celebrity – we simply nominate our favourite rear – and an annual count is taken for the year-end rear-end.
There is a section on their website ‘Erogenous Zone’ which explains the thinking behind the bootylicious event giving a potted history of the buttock from the 19th century to the present day.
This made me think of the All Walks beyond the Catwalk campaign which is set up to widen the body-shapes we see up and down the fashion runways. In the words of the founders ‘We love fashion in all shapes and sizes. Like the multitude of silhouettes and garments our industry both produces and promotes, beauty is also individual. It’s not restricted by race, shape, age or size’.
At least the Rear of the Year this year chimed with this, the winners being age 50 and 44 respectively. The admirable aims of the All Walks campaign includes a wish for bigger and older models on the runway – 25 is surely too young to be over the hill! The campaign is endorsed by the British Fashion Council and has the involvement of both designers and models. A wide and impressive selection of designers too – Williamson, McCartney, Westwood, Temperley, Chalayan – the list goes on.
Older models represented include Daphne Self and Valerie Pain and 12+ size include Katie Parsons and Kirsty McClennan.
Their campaign has been publicised with numerous events at London Fashion Weeks and photographed for an exhibitition at the National Portrait Gallery in Spring of this year.
One of the founders was Erin O’Connor (featured in my Divine Hats post yesterday) along with Debra Bourne and Caryn Franklin.
The winners of Rear of the Year this year and in previous years demonstrate at least that there is an appetite among the public for a more diverse body-shape than that usually seen on our fashion catwalks and that the All Walks beyond the Catwalk campaign should be one that has wide spread support in their fashion industry audience too.
In the age of How to Look Good Naked this surely must be an idea whose time has come.
- Pippa Middleton Does NOT Have Rear Of The Year! (perezhilton.com)