Womens Tennis courted by British Fashion

Ana Ivanovic in Williamson

Following my Saturday afternoon rambling post regarding women tennis players on court in heels I thought about this venture between the Women’s Tennis Association and the British Fashion Council which is hung on the hook of this being Wimbledon’s 125th Anniversary and which was launched at the now annual Richard Branson Launch Party at London’s Kensington Rooftop Gardens, Thursday June 16.

British Fashion Designer luminaries such as Alexander McQueen, Stella McCartney and Hussein Chalayan were commissoined to produce pieces for the more curvier and athletic figures of the top-ranking globe-trotting tennis player.

This article in Vogue lists and provides photographs of all the designs.

A number of which were from Alexander McQueen including Britain’s own Laura Robson and Wimbledon 2004 Champion Russia’s Maria Sharapova. But these are definately the works of Sarah Burton and not the man himself – I like Sarah Burton’s work but are we losing the original McQueen Aesthetic?

Li Na sporting Giles Deacon and Gina Couture

Current World Number One, Caroline Wozniacki, featured in my blistering reverie post yesterday, is modelling a black Stella McCartney dress.

Anastasia Pavlyuchenkova sporting and with David Koma

Favourites of mine – and I mean dresses not tennis players! – included Matthew Williamson’s salmon coloured corset dress modeled by Swiss World Top Twenty Tennis Star Ana Ivanovic (who also shares her birthday with me – though I should add not year or even indeed and alas decade!).

David Koma’s two-tone dress for another World Top 20 this time Russian tennis-star Anastasia Pavluychenkova also made an elegant and stylish impression.

Current French Open Champion China’s Li Na was recipient of the most adventurous outfit wearing a Giles Deacon print dress and Gina Couture shoes.

The aim of this sporting-fashion union was to feature British designers, raise the off-court profile of the stars of women’s tennis, and further extend the link between the sport and fashion. With a desire expressed to extend further the links between fashion and sport with the London Olympics of next year a focus for this.

I welcome this and look forward the next sport to receive its high-fashion make-over.